People are linked to their life through pictures and emotions.
But what is a brand? I can explain this very easy through one word … water.
Water wasn’t a product until open minded people thought to sell it. But how to do it? All the water is liquid and transparent and doesn’t have taste. How do so many companies sell bottled water that is basically the same? You guessed it. Creating a brand, a story that captivates and motivates people to buy your product.