Branding – DDS Diagnostic

DDS Diagnostic Company provides reliable solutions to medical laboratories by the trade of in vitro diagnostic kits, reagents and devices.

In 2018, the company was focused on branding and expanding their business internationally and also telling their story in a modern way. 

After a couple of pitches and meetings at their office in Bucharest, I was commissioned to start working on the strategy and image of the company. The project focused on designing a new logo, choosing the color scheme, the company’s motto and also designing the website and developing  the means to sell online. 

Working together with the people at DDS Diagnostic made this project stand out and envelop all my skills. Photography, shooting short videos and also designing and building the website and the online shop was truly a challenge.  Making it bilingual made it even difficult. having to duplicate the website from Romanian to English. 

The project took 3 months of work. After the website and the branding pillars were done it was time to go to print and creating business cards, online presentations, flyers and product catalogs. 

Designing the logo

Pitching the best design

Choosing the colors

The best blue for digital screens and prints


Product catalogs – Business cards – Presentations

Building the Website

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