About

There’s a big difference between fashion photography and standard apparel product photography. The two are related, but they’re more like distant cousins than siblings. Apparel product photography is focused on the product. The goal is to minimize distraction and present the product at its absolute best in a consistent and easily browsed manner. Fashion photography is focused on branding: models, location, props and other aspects of the shoot take on great significance. The goal is to create something unique that will arrest the eye and stick in the mind of the viewer, creating an identity that becomes attached to your product and, subsequently, your brand. The photo shoot took place near Bucharest, in Snagov.